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Pet & Lifestyle Content Creator Services for Brands
Sponsored content, UGC, photography, short-form video, and blog features for pet, home, and lifestyle brands that want content to feel natural, polished, and genuinely connected to a real audience.
With a 250,000+ follower community across platforms and 140 million+ views in 2025, I help brands tell stories that feel warm, useful, and made for real life.
Based in Ontario, Canada. Working with brands across Canada, the U.S., and beyond.
Sponsored Content
This is for brands who want their product woven into the real life of HerCozyCrew and shared with an audience that already trusts my recommendations. As a pet influencer and lifestyle creator, I make content for pet brands, home brands, and everything in between, because my community follows the whole cozy life, not just the animals in it.
Every sponsored partnership includes thoughtful concept development, professional shooting and editing, caption support, and content created to feel like it naturally belongs in my world, not like a random ad dropped into the feed.
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Instagram Reels
Short-form video built for storytelling, product education, cozy routines, and real moments with my pets and I.
Reels are ideal for brand awareness, product launches, seasonal campaigns, and content that needs to quickly connect with the right audience.
Cross-posting to TikTok, Facebook, and YouTube Shorts is available for brands looking to stretch one campaign across multiple platforms.
Scrapbook Carousels
One of my signature formats, and some of my most recognizable content.
Scrapbook-style carousels blend photography, handwritten-style design, helpful information, and storytelling into something that feels like flipping through a cozy photo album.
They work especially well for product roundups, pet care tips, seasonal campaigns, home finds, launches, and educational content.
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Stories
Casual, timely, and clickable. Story sets are great for sharing behind-the-scenes moments, promo codes, product links, giveaways, reminders, and real-time updates.
Story links can also be tailored for different audiences, including Canadian and U.S. shoppers when needed.
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Static Posts & Carousels
For campaigns that need strong visuals, educational messaging, or a saveable format, static posts and carousels can help your product live on my feed in a way that feels polished and intentional.
Not sure which format fits your campaign best? Send me your goals and I'll recommend the best approach.
Want to see these formats in action? My brand portfolio has featured campaigns and results.
UGC for Pet, Home & Lifestyle Brands
Need authentic content for your own social channels, ads, website, email marketing, or product pages without requiring a post to my audience? That's where UGC comes in.
I create custom photo and video assets using real pets, a real home, and professional production, so your content feels relatable while still looking polished and brand-ready.
UGC can include:
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Product demos
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Voiceover videos
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Pet POV videos
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Unboxings
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Problem/solution videos
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Lifestyle routines
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Testimonial-style videos
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Hook variations for paid ads
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Product photography
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Vertical video packages for Reels, TikTok, Shorts, and ads.
Best for:
Brands that need fresh creative for paid ads, organic social, email campaigns, product pages, launches, or an ongoing content library.
UGC is quoted separately from sponsored content because it does not require posting to my audience unless added to the campaign.
Professional Pet & Lifestyle Photography
Before anything goes live, the visuals have to feel right.
As an influencer photographer, I create clean, cozy, high-quality photo and video content for brands that want their products shown in a warm, real-life setting.
Whether I'm photographing a pet product, home item, cleaning routine, tech product, or seasonal campaign, my goal is to make the product feel useful, natural, and easy to imagine in someone's day-to-day life!
Photography and video options include:
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Product-in-lifestyle photography
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Website and product page assets
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Pet and product imagery
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Owner and pet content
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Home and lifestyle setups
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Seasonal campaign visuals
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Short-form product videos
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Social media content bundles
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Campaign image libraries
Best for:
Brands refreshing website imagery, building a content library, launching a new product, or needing polished visuals that do not feel like sterile studio shots.
I'm based in Kitchener-Waterloo, Ontario, and can create content at home, outdoors, locally, or on location depending on the campaign.
Blog Features & SEO Content
Social posts have a moment. Blog posts have a lifespan.
For brands looking for more than a quick social post, blog collaborations offer a longer-form way to educate, showcase product benefits, support SEO, and create content that can keep working long after the campaign goes live.
I write cozy, search-friendly blog features right here on HerCozyCrew.com that help pet parents and lifestyle shoppers discover products while they're already searching for ideas, reviews, comparisons, or recommendations.
Many of my product reviews rank on the first page of Google for the products I cover, which means your feature gets found by shoppers who are already looking.
Blog formats can include:
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Product reviews
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Product comparisons
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Gift guides and roundups
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Pet care educational posts
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Home and lifestyle features
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Affiliate-supported blog content
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Blog + social campaign bundles
Best for:
Brands that want lasting visibility, deeper product education, affiliate opportunities, backlinks, or a home for the full story that does not fit into a caption.
Campaign Add-Ons
Every brand partnership is custom, and these are the most common ways to extend a campaign.
Usage Rights
License content for your brand's website, organic social channels, email marketing, product pages, or other marketing placements. Usage is quoted based on placement and duration.
Paid Ad Usage
Use content in paid social ads, including Meta, TikTok, Pinterest, YouTube, or other ad platforms. Paid usage is quoted separately from organic usage.
Whitelisting / Partnership Ads
Run content through my handle or creator profile when available, helping ads feel more native while still supporting your campaign goals.
Exclusivity
Category exclusivity can be added to keep competing brands out of my content for a specific campaign window.
Multi-Platform Distribution
Expand one campaign across Instagram, TikTok, Facebook, YouTube Shorts, blog, Pinterest, or stories depending on your goals.
Giveaways
A great option for awareness, engagement, product launches, and community excitement.
Amazon Storefront & Affiliate Placement
For products sold on Amazon, I can include campaign support through affiliate links, storefront placement, and geo-targeted links for Canadian and U.S. shoppers when available.
Consultation & Strategy
For brands looking for a creator's-eye view of their campaign, content strategy, formats, hooks, or product storytelling.
How It Works
01
Inquiry
Send me a note with your brand, product, campaign goals, timeline, platforms, and any deliverables you have in mind.
02
Custom Proposal
I'll put together a package based on your goals, content needs, usage rights, exclusivity, and timeline.
03
Concept & Planning
We'll align on creative direction, key messaging, required talking points, and the overall vibe of the campaign.
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Content Creation
I'll shoot and edit the content in my cozy, natural style depending on the campaign requirements.
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Review & Delivery
Content is sent for review when applicable, revisions are made if included, and final assets are delivered or scheduled for posting.
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Wrap-Up
For sponsored campaigns, I send a post-campaign performance report with views, reach, saves, clicks, and standout audience reactions. You'll never have to chase me for results.
Most campaigns run about 3 to 4 weeks from agreement to posted content. Seasonal content is best booked 4 to 6 weeks in advance.
Brands I Work Best With
I work best with brands that want content to feel natural, useful, warm, and connected to real life.
Pet Products. Food, treats, supplements, toys, enrichment, gear, cleaning products, tech, grooming, and everyday pet care.
Home & Lifestyle. Cleaning, decor, organization, cozy home products, kitchen items, furniture, and everyday routines.
Wellness & Everyday Living. Products that support comfort, routines, home life, pet parent life, or simple daily joy.
Creator & Tech Tools. Photography, video, editing, creator tools, apps, gear, and software that help people create or simplify their workflow.
Family-Friendly Brands. Brands with thoughtful products that fit naturally into a cozy, pet-loving home.
"We’ve been working with Carly & her crew over the last year on several brand partnerships and we have to say they are the most incredible team to work with!
They are full of creativity and create such fun and engaging content that keeps you coming back for more!" - StreetDog Marketing
Let's Build Your Campaign
Tell me about your product, your goals, and the kind of content you're looking for. I'll come back with ideas, package options, and a clear next step for working together.
Whether you need sponsored content, UGC, photography, blog features, or a custom campaign, I'd love to hear what you're working on.
