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Meet Carly — Canadian Lifestyle Content Creator, Photographer, and Proud Pet Parent.
Bringing Pets, People, and Purpose Together.
It all started with my Mini American Shepherd, Widget. What began as a personal Instagram to document our adventures has now grown into HerCozyCrew: a full-time creative business where I get to help brands connect with pet lovers across Canada and beyond.
Based in Kitchener, Ontario, I’m a Canadian content creator and professional photographer with a passion for pets, lifestyle storytelling, and creative campaigns. I specialize in:
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Influencer content (with Widget, Olive, and our new Siberian kitten, Sprout)
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Lifestyle photography for brands
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Relatable, high-performing video and UGC content
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Content creation for dog, cat, and pet-adjacent brands
With over 150,000 followers across Instagram, TikTok, Facebook, and YouTube, I’ve worked with major names in the pet and lifestyle space, creating photo and video content that’s both beautiful and brand-friendly.
The Cozy Pet Influencer Crew:
Widget, Olive & Sprout
Widget is my Mini American Shepherd and partner in crime, and the reason this whole dog influencer journey started.
He literally knows he’s a model; he’ll jump onto logs and benches, giving me that look like, “Are you gonna take my picture and give me a treat now?” Whether he’s striking a pose, being his goofy self, or begging for popcorn, Widget brings the perfect mix of crazy and cozy vibes to our content.
Olive, the queen of sass, is my dilute calico who runs the show around here. Her spicy kitty personality shines through in our content, but she loves to model too, as long as there’s a treat tube involved! As a true cat influencer, Olive balances her cattitude with napping and the occasional photobomb.
Sprout is the newest addition to the crew. He's a fluffy little Siberian kitten with big main character energy. He might be small, but he’s already stealing hearts (and spots on the couch). Sprout brings a sweet but crazy and curious vibe to our content that we didn’t know we were missing.
Want to see more pet influencer antics?
How I Turned My Passion for Pets and Photography into a Full Time Career.
When I’m not busy running around with my camera capturing photos and videos for social media, you’ll probably find me outside training with my dog, Widget, or cozied up under 10 layers of blankets watching TikTok with my cat, Olive. It might not be the most adventurous life, but I love finding joy in the little things when I get free time.
People always ask me, ‘How’d you end up doing this content creation thing as a job?’ Honestly, everything happens for a reason!
I originally went to school to become a veterinary technician. But after a few years working in the field, I felt burned out and broke. The pay just wasn’t cutting it, so I made the switch from one tech life to another and started working in technical customer support.
But life had other plans. On my birthday (of all days), I got called into a virtual meeting with a group of other employees and found out I was no longer employed. So, I took it as a sign. Since I was already loving content creation as a side hustle, I decided to take a leap of faith and see if I could do it full time… and here we are.
Clearly it worked out because you’re here reading this on my website!
P.S. If you’re a fellow pet pet parent in the Kitchener Waterloo area, I also offer local pet photography sessions too.
