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Pet & Lifestyle Content Creator for Brands

From short-form video to product photos and UGC, I help pet, lifestyle, and home brands stand out online. My content earned over 140 million views in 2025, and every piece is authentic, engaging, and true to your audience.

Real Reach. Real Results.

250,000+

Total Followers Across Platforms

Visit HerCozyCrew on YouTube

140M+

Views in 2025

Visit HerCozyCrew on Facebook

30,000+

Facebook Followers

Visit HerCozyCrew on Instagram

84,000+

Instagram Followers

Visit HerCozyCrew on TikTok

82,000+

TikTok

Followers

Featured Campaigns

A few of my favourite collaborations. I take pride in creating thoughtful, story-driven videos that feel authentic, cozy, and perfectly matched to each brand’s vibe.

What I Offer Brands as a Content Creator:

Professional Photography & Video Production

High-quality branded content that makes your products, services, or space stand out. With pro-level gear and a creative eye, I deliver content that's tailored to your audience.

Custom Social Media Content & UGC

Tailored videos and photos for your brand’s platforms — or mine. Whether you're looking for user-generated content (UGC), in-feed posts, or story-based content, I offer flexible formats to fit your strategy.

Pet-Focused & Lifestyle Content Creation

As a pet influencer and lifestyle creator, I specialize in capturing cozy, real moments with pets and people. My content blends relatability with polish — ideal for reaching pet-loving audiences.

Authentic Brand Storytelling

I create content that tells your story with heart. Whether it’s a behind-the-scenes brand moment or a product in everyday life, I craft visuals that resonate with your target audience.

Short-Form Video for Reels, TikTok & Ads

​Engaging, vertical video content optimized for platforms like Instagram Reels, TikTok, Facebook, and YouTube Shorts. Includes strong hooks, trend-aware editing, and branded storytelling.

Flexible Content Packages for Every Need

From one-time shoots to 3–6 month partnerships, I offer customizable packages that align with your goals — including usage rights, whitelisting, and multi-platform distribution if needed.

Professional Photography for Brands

Every shot is crafted from camera to editing to match your brand’s style and needs. I focus on creating bright, engaging photos that showcase your brand in the best light.

My Signature
Scrapbook Carousels

If you’ve seen my content, you’ve probably seen my scrapbook-style carousels. It’s one of my signature formats, blending photography, handwritten-style design, and storytelling into something that feels like flipping through a cozy photo album. Brands love them because they’re visually engaging, informative, and easy to connect with, while my audience loves them because they feel personal. If you want your product woven into a warm, creative format that feels distinctly HerCozyCrew, this is it.

Three scrapbook-style carousel cover images displayed like torn photo prints, each held with black binder clips. The examples feature pet and lifestyle content, including a woman walking a dog, a cat furniture carousel, and a dog running through tulips, with handwritten-style text and playful design elements.

Custom Video Content That Matches Your Brand’s Vibes

​Some videos are cinematic, others are fun and upbeat, but all are engaging and customized to match your brand’s style. From polished, story-driven campaigns to playful reels with the perfect hook, I create content that grabs attention and makes an impact.

BRANDS I'VE WORKED WITH

I’ve partnered with pet, home, lifestyle, travel, and consumer brands to create content that feels natural online, from short-form video and photography to product reviews, sponsored storytelling, and UGC/CGC

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(Many of my brand partners come back for a second, third, or fourth campaign. I think that says more than I ever could.)

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Are you a creator building your own brand partnerships?

Everything you see on this page, I built from my home in Kitchener, Ontario. No agency, no team, just a camera, three pets, and a lot of trial and error. If you're a pet or lifestyle creator working toward your first (or fiftieth) brand deal, I share what I've learned along the way.

​Blog Collaborations

Looking for a blog article about your products?
Alongside my photography and video work, I write cozy, SEO-friendly blog posts that feature brands I genuinely love. Whether it’s a pet product, lifestyle brand, or home essential, I create authentic features that blend storytelling and search optimization to help more people discover your brand.

Nicole, CleoSocial

"I enjoyed working with Carly virtually because she was always prompt with communication and executed quality content.

Carly is also ultra-organized which made my job easier!"

Shanelle, Door Buddy

"Working with Carly and her crew has been an incredible experience! The way she integrates her own pets, Olive and Widget, into her content feels so authentic and relatable.

Her posts are thoughtful, creative, and genuinely showcase how Door Buddy can help pet owners find peace and balance in their homes."

Danielle, StreetDog 

​"We’ve been working with Carly & Widget over the last year on several brand partnerships and we have to say they are the most incredible team to work with!

They are full of creativity and create such fun and engaging content that keeps you coming back for more."

Let’s make your next piece of content your best one yet.

I’d love to chat about bringing your brand’s story to life through content that’s cozy, clever, and built to perform on Instagram, TikTok, and beyond.

CarlyThomasContentCreatorWidgetDogInfluencer

Frequently asked questions

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