Why Your Brand Should Partner With Dog and Cat Influencers in 2025

Pet Influencers Are More Than a Trend, They’re a Smart Strategy

Let’s be real, pet content just hits different. Doesn't matter if it’s a cat being dramatic over a new treat or a dog excitedly unboxing a surprise; it makes people pause, smile, and share. In 2025, brands are realizing that working with pet creators isn’t just a cute idea..it’s a strategic move.

As a full-time content creator and photographer who works alongside my cozy dog and cat influencer crew (Widget and Olive), I’ve partnered with a variety of brands to help them tell their stories through relatable and engaging content. Here’s why I think more brands should lean into the pet space and what it looks like when you do it right!

Carly from Her Cozy Crew on a bed holding a camera next to her dog Widget, showing her work as a Canadian dog and cat influencer and content creator. — Behind every great pet influencer is a camera and a dog who knows he’s the real star of the show.

Pet Content Grabs Attention Instantly

How many times have you been driving down the road and suddenly...dog! You’re instantly distracted. Or you go on a tropical vacation and end up spending half your time feeding resort cats scraps from the buffet like some kind of feline food truck. Just me? No? Didn’t think so.

There’s something about animals that makes people stop and pay attention. And that’s exactly what makes pet content such a powerful tool for your brand.

2. Pets Build an Emotional Connection

People feel something when they see animals. Let's be real; how many times have you had cuteness aggression when you look at a kitten? Emotional content (sad, funny, relatable, etc.) is more likely to stick in someone’s memory and drive action.

3. You’re Not Just Hiring a Cute Pet- You’re Hiring a Creator With Skills!

One of the biggest misconceptions about pet creators is that we’re all just posting iPhone videos and hoping they go viral. But the truth? There are many of us who are full-on content creators with backgrounds in photography, videography, marketing, or media.

I personally use professional cameras, lighting, and editing tools to make sure the content I deliver is polished, on-brand, and versatile for multiple platforms, not just social media. I’m not just handing over pet content, I’m creating assets that can be repurposed across your entire marketing strategy.

Widget the dog posing outdoors with a bag of training treats, part of a branded content shoot by Canadian pet influencer and content creator Carly from Her Cozy Crew. — Clean, product-focused content that feels natural (and delicious, just ask Widget).

4. Pet Creators Are Trusted Voices

My followers know I don’t promote anything I wouldn’t actually use with Widget and Olive. Pet content creators often post real and authentic content, and you can't force a cat to eat a treat on camera that they hate... So that kind of trust drives results!

5. You Don’t Have to Be a Pet Brand to Work With Dog and Cat Influencers

You don’t have to be selling pet products to benefit from working with a pet content creator. If anything, having pets in your content can actually enhance engagement (just like I mentioned back in point #1!).

Pets catch people’s attention, draw them in, and help deliver your message in a more relatable and emotional way.

Some of my favourite collaborations have been with non-pet brands! Click the links to view the content I've made for each brand. Go on, I dare you!

I’ve worked with:

Cozey - Our couch is still a huge hit with anyone that comes over; it really is COZEY.
HexClad - I've never had pots and pans that work the way HexClad does!
Henry’s Our local Canadian camera store that I've been shopping at personally since I got my first DSLR back in 2009!
GoodFood - Promoted their meal kit delivery services with a cute hook of Widget looking out the window right at the beginning. I actually had friends from high school message me saying they saw my ad on TikTok!
Aosom - A lot of our furniture is from Aosom, and we made some awesome content for them too!

If your product or service is part of everyday life, there’s a creative way to integrate it into pet-friendly content that people want to watch.

Looking for a content creator without pets in the frame? I can do that too! I'm not just another pet creator; I’m a photographer, videographer, and marketer who happens to have two very helpful furry assistants. So, if you're after pet-inclusive content or something more lifestyle-focused, I’ve got you covered.

Carly from Her Cozy Crew sitting on a bed with a camera, showcasing her role as a Canadian pet influencer and professional content creator. — Content creator, director, photographer… and sometimes the model too?

Final Thoughts

These are just a few reasons why I think it’s important to work with influencers and content creators who have pets, even if your brand isn’t in the pet niche. Pets bring engagement and authenticity to content in a way that works with people!

Looking for someone to help you with all those ideas that are flowing to you right now after reading this? Well, you’re already in the right place!

Want to see the kind of work I’ve done before? Click here to check out my portfolio.

Have an idea or campaign in mind? Reach out to me here. I’d love to hear all about it!